The Quest to Make a True Blue M&M

The New York Times

Malia Wollan, writing for The New York Times:

The team of color scientists hovered in their white coats and hairnets, staring down at a clear plastic box full of strangely colored M&Ms. “They look like pebbles, ugly little pebbles,” said Rebecca Robbins, the color-chemistry manager for Mars Chocolate. She propped open the lid to show off a muted array of gray, tan, mauve, pale purple and sickly pink chocolate nuggets. Each attenuated shade was the disappointing outcome of an early attempt by Mars to replace a bright, artificial dye with natural pigments extracted from algae, roots, seeds and other parts of plants. Not a single piece of candy in this tackle box of failure looked edible — let alone tempting.

Sponsor: Almost Normal Release “Young Forever” Video

Almost Normal

Almost Normal have released their new video for “Young Forever.” This song is the first single off of the band’s upcoming EP, Mantra, which will be released in January of next year. This Las Vegas alternative duo has a dark and atmospheric vibe that feels right up the alley of most of our listeners. Hope you enjoy!

If you like the song make sure to also grab it on iTunes.

Read More “Almost Normal Release “Young Forever” Video”

The Story Behind ‘The Devil and God…” Artwork

Alt Press talked with Nicholas Prior, the photographer behind Brand New’s The Devil and God… artwork, to discuss the photo ten years later:

I don’t know specifically how the band first came to see the image. The band presumably first saw the image at my solo show at Yossi Milo Gallery in New York City. I assume there was one person who made the first suggestion to use it, though, and I don’t know who that person is. The band didn’t reach out to me directly; rather, Interscope Records (Universal Music Group) contacted my gallery, so there were several intermediaries involved. Originally, when Yossi first told me about the offer—and before I even knew which band was behind the request—I declined. The band was very committed to this image, though, which meant something to me, so I asked a few more questions—chiefly, about which band was behind the request, and their intended treatment of the image. Interscope sent me an advanced copy of the album, and listening to it clearly sealed the deal. I agreed to cropping the image to a square, but I didn’t want any text on the cover which, I think, makes the cover much more compelling and intriguing—though it did seem to confuse David Letterman.