Panic are a great software company here in Portland, they have a sign on their building, they made it awesome.
With the Panic Sign, I wanted to do something similar — not just feel cool about seeing our name on a thing but also build in a little magic for the city, something special for the observant, curious, and knowledgable. And I thought we could take it one step further: we’d put the magic in your hand.
Don’t think I don’t change it to sorta-chorus-blue when I walk by.