Liner Notes (November 9th, 2018)

Another week has come and passed. As I sit here writing this, I can see the leaves falling from the trees, and we’re already making plans to cook turkeys and put together gift lists. I love this time of the year.

In this week’s roundup, I rank Star Wars movies, talk about new iPad apps I love, recommend digitizing your paper files, give some first impressions of the new Andrew McMahon album, and go through my usual weekly media diet. Plus, a playlist of ten songs I loved this week. The supporter Q&A post can be found here.

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Site Update: A Few Changes to the Ad System Coming

One of the biggest challenges to running this website has been figuring out a business model that works, and that allows me to sleep well at night. This website is my full-time job, and the income it provides is how I put food on the table. My goal from the start has been to find a way to make this website the only job I have to have.1 Right now I do some consulting work to make up the difference between what the website brings in and what my family needs. The vast majority of the website’s revenue comes from our readers and our supporter system. It’s because of all the people that read this website and visit our forums that it exists.

Over the past two years I’ve played around with a few other ways to bring in additional revenue, the main one being advertising. I set up a self-serve advertising system where anyone could buy display ads on the website, and I priced them way under what most websites charge for the number of impressions they would get. Unfortunately, they never sold as well as I hoped they would. So, it’s time to try something different again.


  1. The long-term goal was, and continues to be, to hopefully find a way to expand the website into an entity that could support more than one person.