Spotify Rolls Out Programmatic Ad Buying

Matthias Verbergt, writing for The Wall Street Journal:

Swedish music-streaming company Spotify AB on Wednesday launched programmatic ad buying for all its markets, allowing advertisers to target its 70 million nonpaying users by age, gender, genres and playlists in real time […] such as listeners who are commuting, working out, dining, dating, partying or relaxing.

Nothing says “great date night” like an advertiser breaking into your playlist to sell you something.

Descendents to Release ‘Hypercaffium Spazzinate’ on Friday

The Descendents will be releasing their first new album in over a decade, and their first release on Epitaph Records since 1996, on Friday. The album is called Hypercaffium Spazzinate and it’s available to pre-order right now. The album began taking shape after the band ended an extended hiatus to play live in 2010. Though still tight, they lived apart: singer Milo Aukerman — whose cartoon rendering famously serves as the band’s logo — was now living in Delaware, bassist Karl Alvarez and founder and drummer Bill Stevenson were in Colorado, and guitarist Stephen Egerton had settled in Oklahoma. So the album came to life over three years as the band sent tracks back and forth, occasionally meeting up in Karl and Bill’s adopted hometown of Fort Collins. Adopting such a protracted process meant not having to rush things, allowing for some of their sharpest songwriting yet.

Dates for their North American tour kick off September 15th in Minneapolis at First Avenue and wrap up November 12th in Portland at Roseland Theater. The full tour routing can be found below.

Verizon Buys Yahoo for $4.8 Billion

Vindu Goel, reporting for The New York Times:

Verizon, seeking to build an array of digital businesses that can compete for users and advertising with Google and Facebook, announced on Monday that it was buying Yahoo’s core internet business for $4.83 billion in cash.

The deal, which was reached over the weekend, unites two titans of the early internet, AOL and Yahoo, under the umbrella of one of the nation’s largest telecommunications companies. Verizon bought AOL for $4.4 billion last year. Now it will add Yahoo’s consumer services — search, news, finance, sports, video, email and the Tumblr social network — to a portfolio that includes AOL as well as popular sites like The Huffington Post.

Yahoo and AOL, once giants of the industry, now just another part of Verizon. I wonder what Tumblr’s fate will be?