Make Your Own Website

Gita Jackson, writing on Aftermath:

Unfortunately, this is what all of the internet is right now: social media, owned by large corporations that make changes to them to limit or suppress your speech, in order to make themselves more attractive to advertisers or just pursue their owners’ ends. Even the best Twitter alternatives, like Bluesky, aren’t immune to any of this—the more you centralize onto one single website, the more power that website has over you and what you post there. More than just moving to another website, we need more websites.

I didn’t realize how important that was until I started my own website, and I didn’t even learn it from helping to run the damn thing. When I meet people at events, they tell me that they’ve set Aftermath as their homepage. People tell me they love interacting with other people in the comments. They tell me it’s one on a small list of websites, not social media, that they check in on every day. People, it seems, actually like going to a website, and they like that we made one.

This entire article speaks to me.

I’ve recently seen similar sentiments from others, like Louis Manta:

In the last 15 years, many people (myself included) were drawn to third-party solutions for presenting ourselves. For our résumés, LinkedIn. For portfolios, Behance and Dribbble. For blogging, Tumblr, Medium, and Substack. Instead of forums, Discord and Slack. But despite each of these advertising some amount of autonomy, in reality you have very little.

By centralizing not just your content, but yourself, on these sites, you rob yourself the opportunity to be more authentically you. In addition, a peer or competitor might appear next to you. It may not be great for you to have your competitor one click away from your own profile.

As I’ve pulled (way) back from social media over the past few years, I’ve found having a place for my writing, that I control, own, and can present how I want even more appealing.