Reggie Ugwu, writing at Buzzfeed, with a really great profile on the professional playlist creators at Apple, Spotify, and Google:
We’ve come to expect that virtually all of our problems can be solved with code, so much so that we summon it unthinkingly before doing almost anything: from choosing what movie to watch, to finding a doctor, to deciding where to wake up the next morning and who with. But what if music is somehow different? What if there’s something immeasurable but essential in the space between what is now called “discovery” and, you know, that old stupidly human ritual of finding and falling in love with a song? Algorithms excel at the former, but the latter is stubborn heritage: It’s your father’s old record collection, your sister’s stash of mixtapes, a close friend’s desert island soundtrack of choice.