Micah Singleton, writing at The Verge:
According to a lengthy report from the Norwegian newspaper Dagens Næringsliv, Tidal has been inflating its subscriber totals to the public since the company was acquired by Jay Z two years ago. Dagens Næringsliv says it obtained internal reports from the streaming service that show Tidal only had 350,000 subscribers in September 2015, the same month when Jay Z tweeted that Tidal had reached 1 million users.
They probably should’t worry about this too much since Sean Spicer will go on TV and defend whatever numbers our President makes up — alternative facts in streaming subscribers are probably just fine.