Spotify is planning to raise subscription prices in the U.S. in the first quarter of next year, according to a new report from the Financial Times. The move will mark the streaming service’s first price rise in the US since July 2024. The company recently raised prices in several other countries, including the U.K., Switzerland, and Australia.
A Spotify subscription currently costs $11.99 a month in the U.S. When the service first launched in the country 14 years ago, it cost $9.99 per month.
The report says JPMorgan analysts have estimated that a $1-per-month price increase in the U.S. could increase Spotify’s annual revenue by about $500 million.
