Tatiana Cirisano, writing for Billboard:
Over the past year, Roblox has hosted immersive virtual concerts with artists like Lil Nas X and Twenty One Pilots. Now, the gaming platform is inviting artists to stream entire albums in the metaverse through virtual listening parties.
For its first-ever listening party, Roblox is teaming with Grammy-nominated musical chameleon Poppy and her record label Sumerian Records to stream her brand-new album Flux in the gaming platform starting today (Sept. 24). Music from the album will be integrated throughout nine popular Roblox games — which collectively boast more than 3 billion lifetime visits — so that fans can listen as they dance in RoBeats, attend Robloxian High School or explore Creatures of Sonaria.