After posting solid MAUs growth – along with a net loss – for Q2 2025, Spotify has seen its stock price plummet by about 12% on the day.
In the appropriate earnings report, Spotify disclosed an average of 696 million MAUs, including 276 million paid subscribers. Both figures represent double-digit YoY improvements and exceeded guidance. […]
“However,” CEO Daniel Ek elaborated during the earnings call, “as I look at our progress, the one area that hasn’t yet met our expectations is our ads business. We’ve simply been moving too slowly, and it’s taking longer than expected to see the improvements we initiated to take hold. It’s really an execution challenge, not a problem with the strategy.”