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Apple Podcasts Adds Transcripts

Jason Tate

Apple has announced a new feature adding transcripts to podcasts:

Apple automatically generates transcripts after a new episode is published. Your episode will be available for listening right away, and the transcript will be available shortly afterwards. There will be a short delay while we process your transcript. If portions of your episode change with dynamically inserted audio, Apple Podcasts will not display the segments of the audio that have changed since the original transcription. Music lyrics are also not displayed in the transcripts.

Apple Announces Podcast Updates

Apple
Jason Tate

Apple has announced some new podcast updates. Jason Snell, over at Six Colors, has a good rundown:

The other big news out of today’s session is for podcasters (and presumably for podcast advertisers): Apple is opening up in-episode analytics of podcasts. For the most part, podcasters only really know when an episode’s MP3 file is downloaded. Beyond that, we can’t really tell if anyone listens to an episode, or how long they listen—only the apps know for sure.

Apple said today that it will be using (anonymized) data from the app to show podcasters how many people are listening and where in the app people are stopping or skipping. This has the potential to dramatically change our perception of how many people really listen to a show, and how many people skip ads, as well as how long a podcast can run before people just give up.