Facebook Changing Algorithm to Punish Clickbait

Facebook

Facebook will be tweaking its news algorithm to start ranking stories that are seen as “clickbait” much lower than others. From Facebook’s blog, announcing this change:

We are focusing more effort on this, and are updating News Feed by using a system that identifies phrases that are commonly used in clickbait headlines. First, we categorized tens of thousands of headlines as clickbait by considering two key points: (1) if the headline withholds information required to understand what the content of the article is; and (2) if the headline exaggerates the article to create misleading expectations for the reader. For example, the headline “You’ll Never Believe Who Tripped and Fell on the Red Carpet…” withholds information required to understand the article (What happened? Who Tripped?) The headline “Apples Are Actually Bad For You?!” misleads the reader (apples are only bad for you if you eat too many every day). A team at Facebook reviewed thousands of headlines using these criteria, validating each other’s work to identify a large set of clickbait headlines.

Good.

Instagram Adds “Stories”

Instagram

Josh Constine, writing at TechCrunch:

People only post the highlights of their life on Instagram, so today the app adds its own version of “Stories” to poach goofy, off-the-cuff, everyday content from Snapchat. It works exactly like Snapchat Stories, allowing you to post 24-hour ephemeral photo and video slideshows that disappear. But because Instagram Stories appear at the top of the old feed, your followers will inevitably see them without you needing to build a new audience in a different app.

I mean, yeah, it is a clone of Snapchat’s feature, but it is also exactly why I post rarely to Instagram and post stupid things all the time on Snapchat.

The Typography of ‘Stranger Things’

Sarah Gless, writing about the typography of Stranger Things:

The opening to Stranger Things is pure, unadulterated typographic porn. With television shows opting for more elaborate title sequences (think GOT and True Detective), the opening of Stranger Things is refreshingly simple. It trims the fat and shows only what is necessary to set the mood. More importantly, it proves a lesson I’ve learned time and time again as a designer: you can do a lot with type.

Chart Round-Up: Drake Still Number One

Drake is once again at number one on the charts, Gucci Mane comes in at number two, and Twenty One Pilots are sitting at number three:

Trailing Drake on the latest Billboard 200 at No. 2 is Gucci Mane’s Everybody Looking, which debuts in the runner-up slot with 68,000 units (of which, 43,000 are in traditional album sales). It’s the highest rank ever for the rap artist, who previously peaked at No. 4 in 2010 with The Appeal: Georgia’s Most Wanted.

The Most Famous Band Formed Each Year Since 1951

Alison O’Brien, writing for Pretty Famous:

PrettyFamous, an entertainment research site by Graphiq, found the most famous band formed each year since 1951. To do this, they created a customized Band Score on a scale of 1 to 100 based on a weighted average of a band’s Wikipedia page views in the last 30 days, page views of album releases and total number of Spotify followers.

Some fun ones: Brand New (2000), Fall Out Boy (2001), ABBA (1972), and Pink Floyd (1965).

Kickstarter’s Impact on Economy

Kickstarter

A new study by the University of Pennsylvania looks at how Kickstarter impacts the economy. The Kickstarter blog has a run down of the findings:

  • Employed 283,000 part-time collaborators in bringing creative projects to life.
  • Created 8,800 new companies and nonprofits, and 29,600 full-time jobs.
  • Generated more than $5.3 billion in direct economic impact for those creators and their communities.

Gawker Media Founder Files for Bankruptcy

Money

Peter Sterne, writing for Politico, on how Nick Denton, the founder of Gawker Media, has filed for bankruptcy:

“Gawker Media Group’s resilient brands and people will thrive under new ownership, when the sale closes in the next few weeks,” he wrote. “On this bitter day for me, I am consoled by the fact that my colleagues will soon be freed from this tech billionaire’s vendetta.”

Hogan sued Denton, Gawker and Daulerio in 2012, after the news site published a short excerpt of one of Hogan’s sex tapes. Peter Thiel, a billionaire technology venture capitalist who dislikes Gawker, secretly funded Hogan’s lawsuit against the company.

Halsey Profiled at Rolling Stone

Halsey

Alex Morris, with a fantastic profile of Halsey for Rolling Stone:

She’s also, perhaps not coincidentally, really good at getting into stuff. A little more than two years ago, Halsey was not actually Halsey, she was Ashley Nicolette Frangipane, a 19-year-old community-college dropout, couch-surfing between basements in her native New Jersey and the Bed-Stuy/Lower East Side hovels of a badass, tatted-up crowd of “degenerate stoners” she met through her boyfriend two years before that, back when she was an arty, misfit high school kid taking AP classes and roaming the halls covered in paint. She’d gotten into the well-regarded Rhode Island School of Design, and then learned that she couldn’t afford to go. She’d found the college she could afford a waste of time.

Bluetooth Headphone Revenue Surpasses Non-Bluetooth

The NPD is reporting that bluetooth headphone revenue has overtaken non-bluetooth headphone revenue for the first time:

According to The NPD Group’s Retail Tracking Service, Bluetooth headphone revenue overtook non-Bluetooth for the first time in June accounting for 54 percent of headphone dollar sales and 17 percent of unit sales in the U.S.

The joy of not having a cord attached to my pocket is amazing. But Bluetooth still sucks, a lot. Trying to use multiple devices, not looking ridiculous with that behind-the-head cord, and the sound quality is still not there. Oh, and every time my phone doesn’t want to connect to the headphones I’m sure it’s punishing me for all the times I set it next to the charger instead of actually plugging it in because, what?, it’s not the boss of me.

‘The Rocketeer’ Reboot in the Works From Disney

Disney

The Hollywood Reporter, with news of a Rocketeer revival:

The new take keeps the story in a period setting and offers a fresh view on the characters. Set six years after the original Rocketeer and after Secord has vanished while fighting the Nazis, an unlikely new hero emerges: a young African-American female pilot, who takes up the mantle of Rocketeer in an attempt to stop an ambitious and corrupt rocket scientist from stealing jet-pack technology in what could prove to be a turning point in the Cold War.

Most Of Us Are Blissfully Ignorant About How Much Rancid Olive Oil We Use

538

Anna Maria Barry-Jester, writing at FiveThirtyEight, on all the rancid olive oil we probably use:

“We call the U.S. the world’s dumping ground for rancid and defective olive oil. We don’t know the difference,” said Sue Langstaff, a sensory scientist who consults for the beer, wine and olive oil industries, among others. Studies have shown that even frequent olive oil consumers in the U.S. don’t know what the extra virgin or cold pressed designations mean, let alone have the ability to taste the difference. And in blind taste tests, consumers often prefer lower-quality olive oils.

MTV Launches “Classic” Channel Dedicated to the 90s

MTV

Elias Leight, writing for Rolling Stone:

MTV plans to rebrand VH1 Classic as MTV Classic starting on August 1st. According to a statement from the company, the new channel will focus on “an eclectic mix of fan-favorite MTV series and music programming drawn from across its rich history, with a special focus on the 1990s and early 2000s.”

All of our childhoods one day become “classic.”

Heavy Metal and Natural Language Processing

Technology

A data scientist decided to look through 22,000 metal albums to find out what words are the most “metal.” Turns out “burn” is the most metal word. And then “cries,” “veins,” “eternity,” and “breathe.”

In the face of this complexity, it is not surprising that understanding natural language, in the same way humans do, with computers is still a unsolved problem. That said, there are an increasing number of techniques that have been developed to provide some insight into natural language. They tend to start by making simplifying assumptions about the data, and then using these assumptions convert the raw text into a more quantitative structure, like vectors or graphs. Once in this form, statistical or machine learning approaches can be leveraged to solve a whole range of problems.

I haven’t had much experience playing with natural language, so I decided to try out a few techniques on a dataset I scrapped from the internet: a set of heavy metal lyrics (and associated genres).

Why Politicians Can Get Away With Using Songs That Aren’t Approved

Chris Riotta, writing at Mic:

In the case of the RNC, as Billboard reported, the GOP had reportedly acquired a blanket license from the Broadcast Music Inc., a performing rights organization that collects licensing fees for artists to later distribute as royalties. This allows the Republican party to play virtually any work within the organization’s catalog — Queen included. Once a song is part of the BMI, the permissions are handled by that organization, not the artist. And because the BMI must adhere to anti-trust legislation, as Vox reports, the organization cannot discriminate as to who can or can’t use the song, or respect an artist’s requests to do so.

Tumblr to Introduce Ads Across All Blogs

Tumblr will be rolling out ads across their platform, and yes, on your blog, in the near future:

In addition, users can opt out of having ads displayed on their blogs by turning off on-blog advertising in the Settings. Yes: that means that ads on blogs will be the default – effectively allowing Tumblr to monetize its network of over 306 million blogs from 65 million users, unless those users take an explicit action to disable ads. Users will also be able to disable ads on a per-blog basis if they choose.

Tumblr says that ads will appear in three places, including the main page of the Tumblr blog if the blogger is using the default Optica theme for their blog, as well as on the slide-out section on the web, and on Tumblr’s mobile apps and mobile web.