Dave Wiskus on SoundCloud Go and Artists

Soundcloud

Dave Wiskus, of Airplane Mode, wrote an open letter to SoundCloud about their new streaming service:

You can slice it, package it, or spin it however you like, but the bare fact is that you’re making money off of songs you aren’t paying for. Worse, you’re doing it while perpetuating an air of exclusivity around the concept of making money. All while you’re pretending to be a friend to the little guy. There’s nothing artist-friendly about this approach.

But wait! There’s more!

Airplane Mode has a SoundCloud Pro account to get access to unlimited uploads and a few other features that make the service useful. This account costs us $15 per month. So not only are you getting our music for free and paying us nothing, we’re actually paying you to take it. What an excellent deal. For you.

SoundCloud Launches Subscription Service

Soundcloud

Jacob Kastrenakes, writing for The Verge, on SoundCloud’s new subscription service.

Though anyone can create a SoundCloud account and upload songs unworthy of your time, some huge artists also use it to publish tracks that you won’t find anywhere else. Kanye West, for instance, posted a new song over the weekend that you won’t even find on Tidal. It’s his fourth track exclusive to SoundCloud.

But bonus tracks only go so far. What matters for a subscription music service is how many paid tracks are available, and SoundCloud Go appears to have far fewer than its top competitors. SoundCloud is advertising a library of 125 million songs, but at least 110 million of those are free, user-uploaded tracks. While Spotify, Apple Music, Tidal, and the other big streaming services have around 30 million paid songs, SoundCloud Go appears to include closer to 15 million.

This feels like a divergence from what makes SoundCloud unique.

SoundCloud Lost $70m in Two Years

Soundcloud

Cyrus Farivar, writing for Ars Technica, looks at the losses that are apparently piling up for SoundCloud.

New financial records released by SoundCloud show that the company has nearly doubled its losses from 2013 to 2014—those two years combined account for a total of €62.1 million ($70.3 million) in losses. […] With mounting losses, the company’s board of directors wrote that there are “material uncertainties facing the business.”

Is SoundCloud Worth More Than Spotify?

Soundcloud

Alex Moazed, writing for TechCrunch, on why SoundCloud may be more valuable than Spotify in the long run:

SoundCloud has a platform business model where its content is created by its network of users, not acquired through licensing deals. For SoundCloud, the more audio producers that join the network, the more listeners will want to join. This increase in users, in turn, incentivizes more creatives to post their music or podcasts on SoundCloud, and the network effects continue to build from there.

In contrast, Spotify is primarily a reseller of music inventory owned by record labels and publishers. It’s simply a distributor for the latest releases, sort of like a Walmart for music streaming. Most of the songs on Spotify you could find on Apple Music, Pandora or another streaming service. As a result, Spotify lacks the network effects that SoundCloud enjoys.

But what if Spotify, or Apple Music (or Facebook, or YouTube), adds in the features that SoundCloud currently provides? Does SoundCloud have a monetization strategy that can scale or do they risk being a just a feature in someone else’s business?