Spotify Adds Original Podcasts to Their Platform

Sarah Perez, writing at TechCrunch:

Spotify is expanding its podcast selection today, with the announcement that it’s adding three new original podcast series on its service, with plans for more originals to arrive later this year. The series, which are produced in partnership with other media partners like Slate spin-off Panoply Studios, Gimlet Media, and Loudspeaker Network, aim to help further differentiate Spotify’s service from other streaming music rivals.

Okay, how do I get some of that Spotify money?

Spotify Moving U.S. Headquarters

Spotify will be relocating their U.S. headquarters to 4 World Trade Center:

The streaming service will move be moving from midtown to 4 World Trade Center in early 2018, and with the new digs comes a host of new jobs: Spotify will add 1,000 new jobs to its workforce by 2018. The company will retain the 800 employees working in New York.

Spotify Studies Weather and Music Relationship; Builds “Climatune”

Spotify has teamed up with AccuWeather to build Climatune:

[W]e conducted a comprehensive study into the connection between music and weather. We partnered with AccuWeather, to gather data from hundreds of weather stations around the world. This included a year’s worth of data mapped to six different web toys: sun, cloud, rain, snow, wind, and clear night. We then correlated this with 85 billion anonymized, aggregated streams in over 900 cities, to uncover any patterns.

Spotify May Delay IPO

TechCrunch is reporting that Spotify may delay it’s IPO until 2018:

TechCrunch has heard from multiple sources that the company is now weighing a plan to delay an IPO until 2018. The delay would give Spotify more time to build up a better balance sheet and work on shifting its business model to improve its margins, one source said.

Drake Tops Spotify’s Most Streamed List of 2016

Drake is Spotify’s most streamed artist for the second year in a row.

“Drake has been unstoppable this year – he’s a true global superstar,” said Stefan Blom, Spotify’s Chief Content & Chief Strategy Officer. ”With the top album and the top song this year, as well as his successful Summer Sixteen tour, Drake continues to engage his fans in a way that only Drake can; it’s no surprise he is dominating the music industry.”

Panic! at the Disco grabs the most emo plays.

Spotify Unveils “Singles” Series

Spotify has unveiled a new weekly series featuring exclusive recordings called “Singles.” This will replace their previous sessions series. Forbes reports:

The Singles program sees big name acts and exciting and up-and-comers recording a pair of songs for the service and releasing them only on the world’s most popular streaming music platform. The first will be a track of their own, and it will typically be a newer cut that the artist is busy promoting, while the second will be a cover of a popular song from any time in history. The first edition of Singles is available today, and it features Grammy-winning jazz phenom Esperanza Spalding, who re-recorded her own song “Unconditional Love,” as well as David Bowie’s “If You Can See Me.”

Spotify Launches Daily Mix Playlists

Ingrid Lunden, writing at TechCrunch, on Spotify’s new Daily Mix playlists:

Tapping into your own history of albums and tracks that you have listened to on the platform, Daily Mix brings together a selection of these alongside a few new things to create long, “bottomless” playlists of music to keep you listening. As its name implies, the playlists change every day, and range in number between one and six, depending on how prolific you are on Spotify.

Spotify and Tinder Team Up to Add Music to Profiles

Jordan Crook, at TechCrunch, on the team up between Tinder and Spotify:

Just as Tinder allowed folks to connect their Instagram accounts to their Tinder profile, the same is now true for Spotify. Users will be able to check out each others’ most-played songs on Spotify.

But even if you don’t have Spotify, Tinder will still let you use Spotify to add your ‘Tinder Anthem’ to your profile. Think back to the MySpace days of auto-playing songs on profiles and you’ll have a pretty good idea of what this will feel like.

See Cute Is What We Aim For, swipe left.

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Spotify Passes 40 Million Subscribers

Peter Kafka, writing for Recode, on Spotify passing 40 million subscribers:

Spotify, which is heading toward an IPO, has 40 million paid subscribers, the company announced today. But Spotify’s chief revenue officer, Jeff Levick, is leaving the company, sources confirmed.

Levick joined Spotify five years ago, when the company was just starting to build out an advertising business; he had previously been at AOL and Google.