Fred Lambert, writing for Electrek:
A friend of the site and Tesla tinkerer known as Green, who brought us Tesla’s new maps and navigation engine and the Autopilot debugging mode, has found a new client in Tesla’s most recent updates for the new streaming service.
It’s called ‘TTunes’, which could likely only be a placeholder name for the actual service.
Tesla have unveiled the first of their new Model 3 sedans:
In a ceremony at Tesla’s factory complex near San Francisco, the company’s chief executive, Elon Musk, delivered the initial Model 3s off the assembly line to 30 employees chosen to be the model’s first owners.
It was a pivotal moment in Tesla’s evolution from a manufacturer of luxury electric vehicles into a producer of mass-market cars.
The company has yet to specify when it will begin selling the Model 3, priced at $35,000, to the half-million prospective buyers who have reserved cars with $1,000 deposits.
Ars Technica has a deeper look:
The $35,000 electric vehicle’s interior is more spartan than the Model S or Model X. Air ducts are hidden and there’s no instrument cluster directly in front of the driver. All the information you need about the car is found on a single, horizontal screen mounted in the center of the dashboard. The side mirrors and steering column are adjusted with two marble-sized trackballs where your thumbs might rest on the steering wheel.
Peter Kafka, writing at Recode:
Music industry sources say the carmaker has had talks with all of the major labels about licensing a proprietary music service that would come bundled with its cars, which already come equipped with a high-tech dashboard and internet connectivity.
Label sources aren’t clear about the full scope of Tesla’s ambitions, but believe it is interested in offering multiple tiers of service, starting with a Pandora-like web radio offering.
Weird.
Elon Musk, writing at Tesla, has shared the second part of the company’s “master plan”:
By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse. Given that we must get off fossil fuels anyway and that virtually all scientists agree that dramatically increasing atmospheric and oceanic carbon levels is insane, the faster we achieve sustainability, the better.
Here is what we plan to do to make that day come sooner:
Musk aims high and then raises his own bar. Call it crazy, call it a pipe dream, but I still find his ambition nothing short of inspirational.
Ben Thompson, writing for Stratechery:
To that end, the significance of electric to Tesla that the radical rethinking of a car made possible by a new drivetrain gave Tesla the opportunity to make the best car: there was a clean slate. More than that, Tesla’s lack of car-making experience was actually an advantage: the company’s mission, internal incentives, and bottom line were all dependent on getting electric right.
Again the iPhone is a useful comparison: people contend that Microsoft lost mobile to Apple, but the reality is that smartphones required a radical rethinking of the general purpose computer: there was a clean slate. More than that, Microsoft was fundamentally handicapped by the fact Windows was so successful on PCs: the company could never align their mission, incentives, and bottom line like Apple could.