#16:
I worked in the Writing Center in college, and whenever a student came in with an essay, we were supposed to make sure it had two things: an argument (“thesis”) and a reason to make that argument (“motive”). Everybody understood what a “thesis” is, whether or not they actually had one. But nobody understood “motive”. If I asked a student why they wrote the essay in front of them, they’d look at me funny. “Because I had to,” they’d say.
Most writing is bad because it’s missing a motive. It feels dead because it hasn’t found its reason to live. You can’t accomplish a goal without having one in the first place—writing without a motive is like declaring war on no one in particular.
I recommend this entire thing.