Vox:
The video went viral almost immediately — but not because of UT pride. References to the “creepy” sound of all these women chanting, the doors to the sorority house serving as some kind of portal to hell, and the inherently basic nature of all those white women in a room together, having the audacity to bond and say words at the same time, ran rampant across the internet.
The original tweet was quickly deleted, but it wasn’t long before the media picked up the meme. Over the next several days, several major news outlets covered the Alpha Delta Pi video. New York magazine called the video “deranged,” insisting, “Their screams will haunt you, but not as much as their wiggling fingers, their manic chants, and the disembodied arms clapping in the background.”
But as anyone who’s lived on a major university campus in the fall can probably tell you, all sororities have chants. This house cheerleading is a basic, routinized component of sorority recruitment, and learning the chant is an easy way to bond with potential sorority sisters. In the annals of sorority house chants, the Alpha Delta Pi one is easy to learn and good to use in a recruitment video, to teach any potential recruit the chant before they show up to the event. And the way the chant plays out, with a sorority “door stack” behind those grandly opening doors, is a longstanding tradition among sorority houses:
Was it just this particular video that rubbed the internet the wrong way? Of course not. As sororities have moved online, incidents involving the public shaming of sorority girls have increased. Here’s a brief look at the many ways sororities and their members have taken heat on the internet.