Facebook

Facebook’s Ad Blocking Cat and Mouse

Facebook:

We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software. When we asked people about why they used ad blocking software, the primary reason we heard was to stop annoying, disruptive ads. As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.

Adblock Plus:

Two days ago we broke it to you that Facebook had taken “the dark path,” and decided to start forcing ad-blocking users to see ads on its desktop site. We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations. A new filter was added to the main EasyList about 15 minutes ago. You’ll just need to update your filter lists (see below for how).

TechCrunch:

A source says Facebook is now rolling out the code update that will disable Adblock Plus’ workaround. It should reach all users soon.

Adblock Plus:

UPDATE: @TechCrunch @joshconstine say that FB had a workaround, but there’s already a workaround to that workaround. Just update filters ;)

TechCrunch:

And Facebook has already broken the new workaround from Adblock Plus, which vows to strike back soon.

Push that rock Sisyphus.

Jason Tate
Jason Tate Jason Tate is the founder and editor-in-chief of chorus.fm. He can also be found at @jason_tate on Twitter and on Facebook.