How Breitbart Conquered the Media

Ta-Nehisi Coates, writing for The Atlantic:

Events on Friday threw that thesis into doubt. Hillary Clinton made a claim—half of Donald Trump’s supporters are motivated by some form of bigotry. “The racist, sexist, homophobic, xenophobic, Islamophobic—you name it,” she said. “And unfortunately, there are people like that, and he has lifted them up.” Clinton went on to claim that there is another half—people disappointed in the government and economy who are desperate for change. The second part of this claim received very little attention, simply because much of media could not make its way past the first half. The resultant uproar challenges the idea that Breitbart lost.

Indeed, what Breitbart understood, what his spiritual heir Donald Trump has banked on, what Hillary Clinton’s recent pillorying has clarified, is that white grievance, no matter how ill-founded, can never be humiliating nor disqualifying. On the contrary, it is a right to be respected at every level of American society from the beer-hall to the penthouse to the newsroom.

A must read.