The cult of goal-setting thrives in this illusion. It converts uncertainty into an illusion of progress. It demands specificity in exchange for comfort. And it replaces self-trust with the performance of future-planning. That makes it wildly appealing to organizations, executives, and knowledge workers who want to feel like they’re doing something without doing anything unpredictable. But the more interesting question is: who is not setting goals? And why?
It turns out that many of the people doing genuinely innovative work avoid explicit goals entirely. They work within constraints instead.
Loved this.