The Future of Podcasting

Technology

Ben Thompson, writing for Stratechery:

I like driving, even if I end up sitting in traffic. I enjoy doing the laundry, and take my time folding shirts just so. I volunteer to wash the dishes. After all, each of these activities is an excuse to listen to more podcasts.

I’ve been listening to podcasts for over a decade now; I don’t remember exactly when I got started but it was around the time that Apple Took Podcasting Mainstream: that’s from the title of the press release announcing iTunes support for podcasts in 2005. Given that most podcasts were listened to on iPods (thus the name) that already synced with iTunes, Apple’s move dramatically simplified the distribution of podcasts: simply click a button in the music management app you already used, hook up the iPod as you already did, and voilà! New podcasts ready to be listened to in the car (via your cassette tape adaptor), while doing laundry, washing the dishes, etc. It was great!