Julianne Tveten, writing for Motherboard:
Much of the online marketing world, however, seeks to change this. Growing numbers of websites, from magazines to clothing stores, have adopted “exit-intent pop-ups,” rectangular modals that blanket a webpage, prompting a user to join a mailing list. Beyond their visual intrusiveness, these ads prey on the uncertain user, foregoing the neutral simplicity of a “yes/no” option in favor of charged, shame-inducing language.
If your website does this you’re an asshole.