The Rise of Confirmshaming

Julianne Tveten, writing for Motherboard:

Much of the online marketing world, however, seeks to change this. Growing numbers of websites, from magazines to clothing stores, have adopted “exit-intent pop-ups,” rectangular modals that blanket a webpage, prompting a user to join a mailing list. Beyond their visual intrusiveness, these ads prey on the uncertain user, foregoing the neutral simplicity of a “yes/no” option in favor of charged, shame-inducing language.

If your website does this you’re an asshole.

Jason Tate
Jason Tate Jason Tate is the founder and editor-in-chief of chorus.fm. He can also be found at @jason_tate on Twitter and on Facebook.