Thoughts on Business Insider

Shane Ferro, writing at Medium:

I used to work at Business Insider. I quit after 10 months. The first three months were great. There was seltzer on tap, and whiskey tastings on Wednesdays and lots of smart, young, enthusiastic people around me. During the second three months the pressure to get more traffic and write a higher number of posts per day ramped up.

The last four months, I remember mostly tense meetings about how I wasn’t hitting my goals — five posts per day and one million unique visitors per month. I remember riding the elevator downstairs in the afternoons, hoping that no one would see me crying until I hit the front door and made a left from Fifth Avenue onto 21st Street. I cried a lot while pacing back and forth on 21st street in the summer of 2015. My anxiety got so bad I thought about quitting with no plan. It took my mother, my boyfriend, and my therapist together to convince me to stick around until I found something new.

This is the state of publishing online right now for the large publications. It’s why you get publications rewriting content. This is why it’s a mess.