At some point, every creator hits a wall – it’s not burnout exactly. It’s misalignment. You find yourself fluent in a language you no longer believe in, you know how to hack the algorithm, when to post, what to say, how to craft the dopamine-hooked headline. You’ve learned to manufacture the kind of work that gets rewarded, but somewhere in the process you forget why you started making it at all.
The economy of attention doesn’t ask what you think; it asks how fast you can say it, how loud, and how often. And if you play long enough, you stop making anything for the people you care about and you start making it for the feed. The result is a race to the bottom with a leaderboard, a machine that needs to be fed even if it’s chewing up your integrity.
Preach.
The other byproduct of having been in that “game,” is you start seeing it everywhere. Numbers will go up, numbers will go down. Authenticity is the only thing that will last.