Apple Music Commissions New Playlist Art

Apple Music is commissioning new custom playlist artwork:

The artwork is meant to “connect more directly with the communities and the culture for which they were intended,” says Rachel Newman, Apple’s global director of editorial. Before now, Apple’s playlists had a uniform presentation that didn’t necessarily speak to the music. “In many ways, it’s a visual representation of the music that you will find inside that playlist,” said Newman. That includes Hip Hop Hits, Dale Reggaetón, and The Riff, which are all immensely popular.