Ashley Carman, writing for Bloomberg:
Apple Inc. is offering incentives to artists and record labels to produce music using a spatial-audio technology that surrounds listeners in sound.
Starting next year, the company plans to give added weighting to streams of songs that are mixed in Dolby Atmos technology, according to people with knowledge of matter. That could mean higher royalty payments for artists who are first to embrace the technology made by Dolby Laboratories Inc., said the people, who asked not to be identified because the change hasn’t been announced.
I’m not a fan of this as long as many Dolby Atmos mixes remain subpar and rushed. I’ve talked to multiple artists in the genre we cover that never even knew their songs were remixed for Atmos and had no say in the matter (and often disliked the mix). I don’t personally turn the setting on for this very reason.