Streams of officially licensed music videos on Facebook, which were added to the social platform on Aug. 1, 2020, in the U.S., will soon be factored into the Billboard Hot 100, Billboard 200, Artist 100 and Billboard Global 200 charts, as well as all other charts that incorporate streaming data, it was announced Wednesday.
The changes will take effect with the charts dated March 27, reflecting sales and streams from March 12-18. Only data from officially licensed music videos will be factored in, with user-generated content excluded from the tallies. Facebook video plays are categorized as ad-supported on-demand streams and represent U.S.-based activity only. Within MRC Data’s Music Connect platform, Facebook videos will be included among On-Demand Video totals, with the data visible beginning with activity on March 5.
Well, at least Facebook’s never been in trouble for overstating video metrics before.