Seth Godin with my favorite thing I’ve read today:
This is the thinking that, “First class isn’t better because of the seats, it’s better because it’s not coach.” (Several airlines have tried to launch all-first-class seating, and all of them have stumbled.)
There are two challenges here. The first is that in a connection economy, the idea that others need to be in coach for you to be in first doesn’t scale very well. When we share an idea or an experience, we both have it, it doesn’t diminish the value, it increases it.