Christine Birkner, writing for AdWeek, about how if you’re a business and you tweet about the Olympics you may get in trouble (emphasis mine):
While individuals, news media and official sponsors are generally free to post about the games and athletes during the Olympics, other businesses and brands are essentially locked out from anything close to a direct discussion.
Summarizing its many brand restrictions, which you can see detailed below, the USOC warns businesses: “Do not create social media posts that are Olympic themed, that feature Olympic trademarks, that contain Games imagery or congratulate Olympic performance unless you are an official sponsor as specified in the Social Media Section.”
Oh come on.