This year’s telecast was the lowest-rated in Grammys history in the early numbers.
Per Nielsen Live+Same Day official national numbers, Music’s Biggest Night delivered an average of 8.8 million viewers for the network during the ceremony’s broadcast on Sunday night at 8 p.m. ET with a 2.1 rating in the key, adults ages 18-49 demographic. […]
Nevertheless, this year’s telecast was still the highest-rated broadcast of the night, and it was the most-streamed Grammy show ever with 83% more live streams compared to 2020. In addition to cable, the show could be accessed on the CBS website and app as well as the network’s recently rebranded and debuted video-on-demand and over-the-top media streaming service Paramount Plus.