Indie Labels Can Now Window Their Album Releases on Spotify

Spotify announced today a large group of indie record labels can put releases behind a two week paywall:

Continuing a successful nine-year partnership, the agreement is structured to reflect and promote the value of Merlin’s collective offering of its members’ repertoire, while offering improved marketing and advertising opportunities and enhanced access to data. Merlin member labels can also participate in Spotify’s recently announced flexible release policy.