It’s About Passion, Not Algorithms

Mark Sullivan interviewed Apple Music’s Bozoma Saint John for Fast Company:

We should be paying attention to all of the ways that people want to listen to music, I mean, truly. Each point of interest is equally important as the other. I really like R&B from 1993, but I really like R&B that I just heard last week, too. How do I get served both of those things, because I am a complex music listener? By the way, you don’t have to be a music-phile in order to have that experience. Even a casual listener at the end of the day does not want to listen to the same thing again and again and again. You do want fresh; you want to be served something. I have learned that the balance of all of those things between the security of listening, to everything I want to listen to, and being served something new, the experience of U.S. consumers or me as a consumer, all those things should be rated equally.