Kendrick Lamar recently sat down with Rolling Stone:
Well, that’s the challenge that keeps me going. Can I outdo myself again? Can I make a better rhyme than I made last time? That’s the whole chase. If that wasn’t there, then I’d have stopped after good kid, after I had my first platinum album. But, you know, you see Jay-Z [chuckles]. He’s a billionaire. You see Dr. Dre. Jay is still on his pen game, because it’s always a chase to see if you’re not only still true to the culture, but still can generate a creative process that’s organic for you, that can challenge yourself.