Prince is having a surge in streams after being featured in the Stranger Things finale:
According to data released by Spotify, “Purple Rain” saw a 243% increase in global streams between December 31st (when the Stranger Things finale debuted) and January 1st, 2026. Additionally, the song saw a 577% increase in streaming by Gen Z users, who hopefully weren’t hearing it for the first time. “When Doves Cry” experienced smaller but similar results: a 200% increase in global streams, with a 128% increase for Gen Z specifically. The feature also brought an increased interest in Prince’s catalog overall, with a 190% increase in global streaming.