Jason Snell, writing at Six Colors:
I have a point of view on all this, but I’m trying very hard not to get mad about something that hasn’t happened. This is a tech unicorn, an unannounced feature on a nonexistent product, and it’s important to keep that in mind. Still, it’s not a bad intellectual exercise to ponder why Apple might make such a move, and what the ramifications might be.
The speculative conclusion at the end about the rumored “AirPods” sounds right to me. What I really hope for is that any wireless headphones that Apple ship don’t use Bluetooth, but instead use a new, maybe proprietary, technology along with Bluetooth. Bluetooth is a massive pain in the ass to use with multiple devices and flaky as hell.
One thing I have seen when I’ve talked about this with some non-techy friends: they either don’t care at all and just use whatever headphones come with their phone or they really care and find this to be an absolute abomination. I don’t see much middle ground. We discussed this whole thing in more detail on this week’s episode of Encore because it really does fascinate me to no end. The tradeoffs seem almost unbearably negative, but yet it seems so inevitable at the same time.