Harriet Gibsone, writing for The Guardian, looks at the pros and cons of social media in the music industry. The article itself is interesting, but this tidbit really stood out:
“I mean I’m not a drinker any more, but when Twitter first came out I was, like, drunk tweeting, and nearly put my foot in it quite a few times,” Adele told the BBC last year. “So my management decided that you have to go through two people and then it has to be signed off by someone, but they’re all my tweets. No one writes my tweets. They just post them for me.”
This is probably something that should be put into place by most bands/labels/management. I wonder if there’s a market for an app like this? One that looks and works just like regular Twitter, but any post or reply gets queued up instead of posted immediately. Combine that with some fancy screening of the at-replies section (to filter out harassment, assholes, and spam), and maybe Twitter would be more attractive to celebrities, sports stars, and other public figures.