Spotify has purchased Gilmet, the podcast company, and Anchor, a podcast producing platform:
Based on radio industry data, we believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content. This means the potential to grow much faster with more original programming — and to differentiate Spotify by playing to what makes us unique — all with the goal of becoming the world’s number one audio platform.
Spotify wants to be the YouTube of audio.