Spotify’s Discovery Weekly Reaches 40 Million Users

Ben Popper, writing for The Verge, looks at just how big of a hit Spotify’s Discover Weekly playlist has been:

According to the stats Spotify released, more than half of Discover Weekly users listen to 10 tracks a week and save at least one of those songs to their favorites. The company is trying to highlight the boost in listening this feature has given to small- and medium-sized artists, and noted it will be sharing data from Discover Weekly with bands to try and help them connect with their newest fans.