Soon, all that will be left of the iTunes brand is the iTunes Store for music. And people buy much less music [than] in the past, having mostly shifted to streaming. Will the iTunes name finally fade away as music sales dwindle? It’s hard to imagine Apple stopping digital music sales entirely; even if fewer people buy digital music, the market isn’t dead, not by a long shot. Global digital music sales peaked in 2012 at around $4.4 billion, and in 2021 they had dropped to $1.1 billion. That’s a decline of about 75%, but Apple still earns a hefty amount of money from selling digital music.