Ben Kuchera, writing for Polygon:
This is a weird situation for everyone, because Adult Swim had nothing to do with the promotion, nor did anyone from the show itself get a heads up about how McDonald’s would try to take advantage of the joke. McDonald’s, for its part, didn’t seem to understand what it was tapping into when it leaned into this gag.
No one was prepared for the enthusiasm of Rick and Morty fans, who are already getting an online reputation for, believe it or not, narcissism and toxicity. And they took that toxicity out on McDonald’s employees, who had little idea of how bad their day was going to get.
We are living in the dumbest timeline.