Stuart Dredge, writing for Music Ally:
They include detailed breakdowns of how music is performing; data on what content fans are engaging with; promotional tools for music on TikTok; and the ability to set up EP and album campaigns driving pre-saves on Apple Music and Spotify.
A website is already live with login links for artists. It also explains that artists can invite their teams to have access to their analytics in TikTok for Artists too. Label teams can access artist analytics through their separate MediaMatch accounts in TikTok’s back-end.