Warner Music Group is suing Crumbl Cookies:
“Defendants have misappropriated at least 159 of the most popular and valuable sound recordings and musical compositions in the market, using those creative works to build [Crumbl’s] brand profile and drive massive sales to Defendants without any compensation to [WMG],” the lawsuit reads.
“The audio track generally runs the full length of the Crumbl Videos and includes the most familiar portion of the sound recording and underlying musical composition, such as the hook or chorus,” WMG claims. The music giant cites examples such as Lil Mosey’s “Blueberry Faygo” played over a video promoting blueberry cheesecake cookies, another promoting yellow sugar cookies to Coldplay’s “Yellow,” and a third promoting Kentucky butter cake to BTS’ “Butter.”