Nathan Hubbard (former CEO of Ticketmaster), writing for The Ringer, on why trying to get tickets to major events is a pain in the ass:
The other way these held-back tickets weasel their way into the secondary market: The individuals who get the tickets realize that, ostensibly, someone just handed them cash. I don’t know if you’ve noticed, but attending a concert or a game can be a pain in the ass. Industry insiders fortunate enough to obtain these tickets are just jaded enough that they don’t need to go like true fans do. And so they think about the traffic, and the parking, and the hassle, and they check prices on the secondary market. And they realize that whatever true fans are willing to pay sounds better than the work of actually going to the event. So they sell (out).