Spotify Share New Report on “Super Listeners”

Murray Stassen, writing at Music Business Worldwide:

According to Spotify’s new study, averaged across all artist sizes, ‘super listeners’ on the platform make up 2% of an artist’s monthly listeners, but account for over 18% of monthly streams.

Spotify defines monthly listeners as all listeners that have at least 1 stream over 30 seconds of an artist in the past 28 days. These stats are based on streaming data on the platform between February 15 and March 15.