More Life is the first album to spend its first three chart weeks at No. 1 since Drake’s own Views, back on June 4, 2016. (Views spent its first nine weeks at No. 1, following its debut atop the tally dated May 21. Views then later returned three more weeks in the penthouse from July 30-Aug. 13, and then one further frame at No. 1 on Oct. 8.)
The Beauty and the Beast soundtrack is pushed down one spot to No. 4, despite a 74 percent gain in units. The set earned 99,000 units in the week (up from its debut of 57,000 units), as the album profits from publicity generated by its parent film’s blockbuster opening in theaters on March 17.
Drake’s latest project More Life was streamed 300 million times worldwide in its first week on Apple Music, Republic Records tells The Verge, surpassing the 250 million streams the label said Views, an Apple Music exclusive, did in its first week last year. The biggest first week for any album on a single service is Ed Sheeran’s Divide, which was streamed 375 million times on Spotify. The label also says early calculations for More Life have it at around 600 million streams worldwide, which would be a record for an album.
Those are big numbers.
“Drake has been unstoppable this year – he’s a true global superstar,” said Stefan Blom, Spotify’s Chief Content & Chief Strategy Officer. ”With the top album and the top song this year, as well as his successful Summer Sixteen tour, Drake continues to engage his fans in a way that only Drake can; it’s no surprise he is dominating the music industry.”
Panic! at the Disco grabs the most emo plays.
Rock band Pierce the Veil claims its highest charting album ever, and best sales week yet, as Misadventures bows at No. 4 with 54,000 units (50,000 in traditional album sales). The group’s previous largest week came when its last album, 2012’s Collide With the Sky, launched at No. 12 with 27,000 sold.
Over 200 million of Views’ streams have originated in the US, and the album has also sold more than 1 million digital copies through iTunes around the world. Its domestic sales totals aren’t clear yet, but Billboard forecasted over 850,000 digital album sales earlier this week. That’d be the highest total for a male artist since Justin Timberlake’s The 20/20 Experience was released over three years ago. When you add in its streaming figures and individual track sales, the album is on pace to move over 1 million equivalent album units in the US alone. (The international figure is closer to 1.2 million.)