Jake Kring-Schreifels, writing at The Ringer:

The sketch, which eventually ends with Steven stalking the graphic designer outside his home, quickly became an SNL modern classic and has racked up more than 18 million views on YouTube—a testament to its utter randomness, Ryan Gosling’s commitment to a niche bit, and the general absurdity of a billion-dollar movie attaching itself to an overused and often-mocked font. Despite Avatar’s long-gestating sequel—and new logo—debuting this week, “Papyrus,” more than five years later, continues to leave a distinct, “tribal yet futuristic” mark on the movie franchise’s legacy. “There’s something kind of charming about a director that’s not obsessed about a poster, or trailer, or marketing,” Torres says. “The fact that this subject matter is so trivial makes it so funny.”