Lana Del Rey interviewed Grimes for Interview Magazine:

I’m really obsessed with polytheism. I love how the ancient Greeks or the ancient Egyptians lived in this weird anime world where there were just tons of gods that could be anything. It’s like every form of suffering had a representation. I wonder if it almost has a positive psychological effect. If your kid dies in a war, you can literally go speak to War and be like, “Why did you do this?” Or, “I hope you did this for a reason.” There’s a weird philosophical justification for all pain, and there’s an anthropomorphization of every form of pain. In our current society, we don’t even know how to talk about things. So my album’s about a modern demonology or a modern pantheon where every song is about a different way to suffer or a different way to die. If you think about it, god-making or god-designing just seems so fun. The idea of making the Goddess of Plastic seems so fun to me.