When Kanye West reactivated his Twitter account, that was a sign something was coming. Without keeping fans in suspense, he tweeted about the new projects from G.O.O.D. Music. This list included his own album — this album — which was only given the title ye the night before its release. However, his tweets about his album aren’t all that built up the anticipation for this project. Rather, his culturally disturbing posts on Twitter, which he later topped with his outrageous words during an interview on TMZ, created a negative hype and suspense prior to release. Certainly, every listener would pay attention to his lyrics before any other ingredient on ye. Right now, his lyrics act as the thin thread between him and the audience.
Review: Kanye West – ye
