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Roblox Introduces Listening Parties, Starting With Poppy’s New Album

Poppy
Jason Tate 4 comments

Tatiana Cirisano, writing for Billboard:

Over the past year, Roblox has hosted immersive virtual concerts with artists like Lil Nas X and Twenty One Pilots. Now, the gaming platform is inviting artists to stream entire albums in the metaverse through virtual listening parties.

For its first-ever listening party, Roblox is teaming with Grammy-nominated musical chameleon Poppy and her record label Sumerian Records to stream her brand-new album Flux in the gaming platform starting today (Sept. 24). Music from the album will be integrated throughout nine popular Roblox games — which collectively boast more than 3 billion lifetime visits — so that fans can listen as they dance in RoBeats, attend Robloxian High School or explore Creatures of Sonaria.

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