Adam Thorpe, writing for Times Literary Supplement, after visiting Radiohead while they recorded their recent album:

This is all layers as well, a millefeuille of epochs and moments, and seems perfectly attuned to Radiohead’s methods. We wander out into the grounds: tree-surrounded lawns, large swimming pool, further courtyards and barns, decayed cottages and a softly roaring mill-race. In one of the larger granges, numerous canvases display abstract explosions of colour. The barn’s speakers are wired up to the recording studios: the band’s resident artist Stanley Donwood reacts in acrylic to what he hears, the results to be modified and manipulated on computer for the LP’s cover.

M.G. Siegler, writing on Medium, about the release of Radiohead’s new album and the idea of “up-selling” to your die-hard fans:

But the Radiohead release points to another way forward. One I’m far more excited about as a fan. Distribute broadly, upsell deeply.

That is, put your album out there for all (or most) to hear, but then pull in your truly die-hard fans to buy exclusive content at a premium. That is a natural extension of what Radiohead did in 2007 with In Rainbows. You know, the “pay-what-you-want” album. The clever call out to a soon-to-be-dying model was even more ingenious in hindsight. Now this reality is here.