We’ve teamed up with our friends over at the Hard Rock Online Rock Shop to put together an exclusive and limited edition pin as a way of commemorating and kind of saying goodbye to the AbsolutePunk.net logo. There are only going to be 200 of these made and once they’re gone, they’re gone. So, if you’d like one, definitely grab it. I wrote more about the history of the logo and its creation after the jump.
I started writing online by uploading HTML files to some free server in 1996. Angelfire? Geocities? Something like that. I was playing around with this relatively new thing called “the internet” and had no idea what I was doing. I created a little “about me” page that talked about how much I loved Blink-182, MxPx, and the comic Foxtrot. I’ve been doing some variation of this for over 20 years. When I first picked the name “AbsolutePunk.net,” it was because I saw a vodka magazine ad, I thought it would show up first in an alphabetized Yahoo! directory, and my adolescent brain thought I was a little punker. At the time I had no idea that this would end up being my career or that I’d gradually shift the website into an online alternative music publication that would cover thousands of artists, have hundreds of contributors, and be read by millions. The growing pains were tough. The servers couldn’t handle the traffic we were seeing, the overhead cost of running this website from my parents’ basement or my dorm room became almost unsustainable, and a little band called Fall Out Boy exploded into the mainstream and brought millions more searching for the exact kind of music we were talking about in our little corner of the internet. Searching for answers and help, I ended up selling the business I had created in my teens.
I think it’s safe to say that didn’t quite play out as I thought it would. However, the love for the music outweighed it all. In many ways running the website became the very job I had tried to avoid. Stress. Anger. Depression. A frustration brought on by the feeling of a constant cycle of defeat. But, so many of you still read my quirky sarcasm in the news. People still talked with the staff about music, life, and pop-culture. You’ve still read our features, read our incredible reviewers, pored over our articles, and listened to Drew, and Thomas, and I talk on podcasts. People still wanted to know what Jesse Lacey had for dinner. I had started my first business, AbsolutePunk, LLC, as a teenager with cargo shorts and puka shells. I started my second, Chorus, LLC, in my early thirties — an online consulting business that included running that very same website I had started when we all wanted to look like Kenny Vasoli. Today I’m writing to announce that my second company is buying back my first.