Penske Media Corp., the publisher of magazines like Rolling Stone, Billboard and Variety, agreed to acquire a 50% stake in South by Southwest, the famed tech, music and movie festival, people familiar with the matter said.
The Texas festival, one of the largest and best known in the U.S., was dealt a severe financial blow last March after being canceled at the last minute by Austin city officials because of the outbreak of the coronavirus pandemic.
Organizers said at that time that their insurance policies didn’t cover cancellation because of a pandemic. They believed the cancellation would cost them millions, raising questions about the future of the festival, which is also known as SXSW or simply “Southby.” Last spring, SXSW laid off a third of its 175 year-round employees.
SXSW is Canceled
SXSW has been canceled.
SXSW Announces 2020 Lineup
SXSW have announced the first round of almost 300 artists for the 2020 music festival that runs March 16-22n in Austin, Texas.
U.S. Customs Officials Issue Travel Advisory After SXSW Artists Denied Entry Into U.S.
David Brooks, writing for Billboard:
At least seven artists hoping to play the annual South by Southwest music festival have been turned away at the U.S. border amid confusion over the type of visa needed to enter the country.
At issue is whether artists can perform at free showcase events like South by Southwest on a B-1 visitor visa, typically issued to tourists who aren’t legally allowed to work during their visit to the U.S. Most artists who enter the country for a tour do so on a performance visa (also known as P-1), but artists performing for free at showcase events like South by Southwest have used B-1 visitor visas in the past to enter the U.S.
SXSW Details Their International Artist Agreement
South by Southwest’s managing director Roland Swenson has issued a statement in response to some of the stories circulating yesterday about the festival’s artist agreement with international acts. The official statement can be read below.
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SXSW Adds More Bands
The second round of bands for SXSW have been announced. The list can be found below.